Some really incredible work here at Weburbanist. I am a big fan of strong messaging right at the point of conversion/action. Advertising takes on a whole new life when it inhabits consumers’ everyday environment, and this work is visceral. It’s is killer creative from design to placement (which becomes part of the design).

Just a note re my personal qualms: I think the suicide prevention and pool death posters , while the latter especially is certainly very scary, go too far. There are people out there who’ve suffered terrible losses and don’t need this kind of unavoidable reminder. Yes, tough messages need strong presentation, and the starving child is proven effective even though it’s blatant guilting. Still. We all get to draw our own lines. (I don’t get the cleaver either, but that’s from a creative standpoint.)

Edited to note: every parent I know who saw this was affected strongly by the pool poster. It’s surely effective- pool safety is top of mind for a while – but I wonder if that is worth the pain that anyone who has lost someone to drowning would feel. Would love feedback on that.