Posts Tagged ‘Forrester’

Technographics of Social Behaviors on the Web, or, Who’s Doing What Where

Monday, April 27th, 2009

More later on the technographics/psychographics/general behavior of people engaging in social behaviors on the Web. “Connectors” are a key group – you’ll see them everywhere on Twitter.

Twitterers are often Connectors. Connectors get their jollies from disseminating information, putting people together, and “knowing” folks

The Forrester social media technographics are: Creators, Critics, Collectors, Joiners, Spectators, and Inactives. I’ve added Connectors.